I wanted to share some thoughts on a nice presentation of Leonardo Bellini the theme "Mobile Strategy 2010".
Background:
"it's 2013, 2014 or even earlier, access from mobile web are designed to exceed those of desktop (source: Gartner Group and Morgan Stanley)"
"I have a key role SN in the advance of mobile web , a phenomenon confirmed by successful completion of FB on Google in the U.S. occurred in large part thanks to mobile devices and push services ";
" Smartphone the increasingly widespread: 35% of Italians between 25 34 years and have one "
"The ALSO revolutionize mobile e-commerce , dedicated to it thanks to applications that take advantage of location services and features web 2.0"
"iPad Kindle and will have a dramatic impact on publishing and everything the world of communications, marketing and advertising related to it.
The changes will also be positive in terms of turnover since the electronic formats are already stimulating to read and buy books and newspapers "
" Within three years of electronic publishing has reached 5.8% of the market share (source PriceCooperHouse) "
" Many of the top 500 brands in the world have their iPhone App "
I agree with Leonardo Bellini to the fact that the navigation tools on mobile and therefore will differ more from those on disk.
Applications using systems of geographical location (eg. Foursquare , Gowalla ) for building value-added "on the spot" to companies that will be able to identify, reach and engage potential customers.
Our mobile digital assistants are the perfect tools for a multi-channel marketing innovative.
Mobile strategy-2010
View more presentations from Leonardo Bellini .
0 comments:
Post a Comment