Social Media Marketing Lessons from whom you least expect it ....
The video is of 2007, but those at a distance of more than 1,000 days have learned their lesson?
And here's the presentation that inspired the video. Worth more than a few thoughts ..
Sunday, April 18, 2010
Directions How Masterbate Diagram
Conversing with clients: subscript good e. ..
Social Media Marketing Lessons from whom you least expect it ....
The video is of 2007, but those at a distance of more than 1,000 days have learned their lesson?
And here's the presentation that inspired the video. Worth more than a few thoughts ..
Social Media Marketing Lessons from whom you least expect it ....
The video is of 2007, but those at a distance of more than 1,000 days have learned their lesson?
And here's the presentation that inspired the video. Worth more than a few thoughts ..
Saturday, April 10, 2010
Should I Shower Before Waxing?
Social CRM: examples of use
Il Social CRM rappresenta un continuo viaggio delle organizzazioni per dare al giusto cliente la migliore esperienza di consumatore al momento giusto .
Non si tratta esclusivamente di tecnologia.
Non si tratta esclusivamente di processi di business.
E' fondamentalmente il " dove" ed il "come" intraprendere con i propri clienti (attuali e potenziali) una conversazione sia sui canali sociali che nel mondo reale.
Consiglio questa presentazione di Owyang ed in particolare le slides 18-19 sui casi d'uso del Social CRM e da 21-26 sulle 5 M:
Monitoring-Mapping-Management-Middleware-Measurement
Il Social CRM rappresenta un continuo viaggio delle organizzazioni per dare al giusto cliente la migliore esperienza di consumatore al momento giusto .
Non si tratta esclusivamente di tecnologia.
Non si tratta esclusivamente di processi di business.
E' fondamentalmente il " dove" ed il "come" intraprendere con i propri clienti (attuali e potenziali) una conversazione sia sui canali sociali che nel mondo reale.
Consiglio questa presentazione di Owyang ed in particolare le slides 18-19 sui casi d'uso del Social CRM e da 21-26 sulle 5 M:
Monitoring-Mapping-Management-Middleware-Measurement
SCRM Part 1 Slides: A Discussion on the 5Ms and Marketing Use Cases
View more presentations from Jeremiah Owyang .
Tuesday, April 6, 2010
Tech Deck Designs.com
Augmented Reality Marketing and clothing
Prendo spunto da una segnalazione di Andrey Golub su FF per segnalare l' uso potenziale delle tecniche di realtà aumentata nel marketing (certamente Non Convenzionale per il momento) dell'abbigliamento e degli accessori.
We start from a simple definition Augmented Reality:
" Augmented Reality is an advanced interactive graphics system that allows the mixing of virtual objects properly with real elements collected through input devices such as webcams, microphones and cameras. "
Recall that in the augmented reality the majority of the objects are real, except for a few digital object that is added and placed in view of the observer as if it really existed, thereby complying with movement and perspective.
Our example today is a Virtual Fashion Book still very "rough" but that propels us into a real world more and more mixed with the virtual one.
Augmented reality will be increasingly used not only in the "games" but also in Marketing (Conventional and Non) and in advertising.
The first applications in marketing are:
- Interactive Packaging, (the fantastic holiday History of Lego bricks)
- Sensing and Brand Experiences (with developments in sensory marketing)
- Interactive presentations (use of mascots testimonial and digital)
- Applications hyperreal in social networks;
- Widgets hyperreal;
An interesting study and there is also critical to Roberto Venturini on Apogeonline 
Prendo spunto da una segnalazione di Andrey Golub su FF per segnalare l' uso potenziale delle tecniche di realtà aumentata nel marketing (certamente Non Convenzionale per il momento) dell'abbigliamento e degli accessori.
We start from a simple definition Augmented Reality:
" Augmented Reality is an advanced interactive graphics system that allows the mixing of virtual objects properly with real elements collected through input devices such as webcams, microphones and cameras. "
Recall that in the augmented reality the majority of the objects are real, except for a few digital object that is added and placed in view of the observer as if it really existed, thereby complying with movement and perspective.
Our example today is a Virtual Fashion Book still very "rough" but that propels us into a real world more and more mixed with the virtual one.
Augmented reality will be increasingly used not only in the "games" but also in Marketing (Conventional and Non) and in advertising.
The first applications in marketing are:
- Interactive Packaging, (the fantastic holiday History of Lego bricks)
- Sensing and Brand Experiences (with developments in sensory marketing)
- Interactive presentations (use of mascots testimonial and digital)
- Applications hyperreal in social networks;
- Widgets hyperreal;
An interesting study and there is also critical to Roberto Venturini on Apogeonline
Great Tech Deck Users
Tuborg Light, but how much light?
The site dedicated to Tuborg Light the answer comes immediately: -30% of calories.
But in what sense can we talk about product light?
Many consumers associate the concept of light beer with the alcohol and not the calories.
Our Tuborg is NOT 'a non-alcoholic beer. It contains 3.3 grams alcohol per 100 ml of product.
The site dedicated to Tuborg Light the answer comes immediately: -30% of calories.
But in what sense can we talk about product light?
Many consumers associate the concept of light beer with the alcohol and not the calories.
Our Tuborg is NOT 'a non-alcoholic beer. It contains 3.3 grams alcohol per 100 ml of product.
Qualche tempo fa abbiamo parlato di birre analcoliche per capire quanto fossero analcoliche e quanto fosse il loro apporto calorico.
In generale valgono le seguenti considerazioni:
Per ottenere il conteggio delle calorie ingerite con la nostra "birretta"basta un semplice calcolo partendo dal fatto che un grammo di alcol fornisce circa 7 calorie.Ma il grado alcolico riportato in etichetta non corrisponde ad 1 g di alcol bensì ad 1 ml di etanolo , che sviluppa all'incirca 5,6 Kcal (5,53 kcal per la precisione).
Se vuoi esercitarti con qualche conteggio ricorda anche che le calorie della birra derivano anche dal malto non fermentato (la cui concentrazione è lower in alcoholic beers, but not negligible in those drinks). For those who like simplicity and a little less math is enough to recall that the non-alcoholic beer has about 15 kcal per 100 g, while an alcoholic with a 5% alcohol by volume equals around 35 Kcal per 100 g.
Thus we see that our Tuborg with 29 Kcal is almost aligned with the beers that are commercially available and in particular those in grade between 3 and 4.5.
Tuborg If the states 30% less calories this will certainly be true ..... but compared to what?
Let us not be influenced by the word LIGHT.
The Philadelphia Light has fewer calories than the product line but it is always a cheese with 16.5% fat and 200 calories per 100g.
Finally we talk about beauty in San Chips CARLO light
Do not be fooled by the table set for a portion of 25g.
The percentage of fat is 25% not to mention the salt content ......
short,
we must not allow the word LIGHT on the packaging of food make us lower our guard completely.
Controlo the label carefully and check if your calorie intake, alcohol, fat and salt is consistent with our diet, possibly with some "exception to the rule."
The important not to associate the concept of "light" by the "diet" or low calorie .... as you can see is not always true.
If you want to read something more about the free beer go here
Thursday, April 1, 2010
How To Make A Pirate Ship Crows Nest
iPhone Apps for Health
Today we mark a few iPhone applications related to health.
MedPage Today is a great application is completely free upgrade in the medical field. The news is broken down by specialty and resources are linked to the extended on the site. The application is extremely easy to use. (English only).
The leaflet : Nice and very well done application for iphone in Italian. Author Omar Cafini; The application gets the news from the blog " the leaflet" published by Catia Celani.
categorization and interesting plus the microconsigli "in size 144 characters.
E 'is currently one of the few resources of its kind on the net in Italian. Cost € 0.79.
Doc Guide is an update of information and divided into categories and very timely in providing updates "health" that are often taken from news agencies. Free application that is distinct from the social aspect. The application makes it possible for doctors to consult the profiles of other professionals with whom you are in contact.
iFarmaci is a very complete and updated information on drugs marketed in Italy.
All information is available locally so that the application works even without a network connection. Navigation can be done by brand name for the active ingredient, for ATC or company. We obtain information about the category, indications, the dosage form, price, etc. of gluten.
Pharmacy Plus version 2.0.3
very comprehensive and updated. The cost of the application has been reduced to € 19.90, making it competitive and certainly expanding the number of potential buyers. Although this is an application aimed at a professional audience.
The homepage is enough to make us understand the amount of information available
Today we mark a few iPhone applications related to health.
MedPage Today is a great application is completely free upgrade in the medical field. The news is broken down by specialty and resources are linked to the extended on the site. The application is extremely easy to use. (English only).
The leaflet : Nice and very well done application for iphone in Italian. Author Omar Cafini; The application gets the news from the blog " the leaflet" published by Catia Celani.
categorization and interesting plus the microconsigli "in size 144 characters.
E 'is currently one of the few resources of its kind on the net in Italian. Cost € 0.79.
Doc Guide is an update of information and divided into categories and very timely in providing updates "health" that are often taken from news agencies. Free application that is distinct from the social aspect. The application makes it possible for doctors to consult the profiles of other professionals with whom you are in contact.
iFarmaci is a very complete and updated information on drugs marketed in Italy.
All information is available locally so that the application works even without a network connection. Navigation can be done by brand name for the active ingredient, for ATC or company. We obtain information about the category, indications, the dosage form, price, etc. of gluten.
Pharmacy Plus version 2.0.3
very comprehensive and updated. The cost of the application has been reduced to € 19.90, making it competitive and certainly expanding the number of potential buyers. Although this is an application aimed at a professional audience.
The homepage is enough to make us understand the amount of information available
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