Grazie Leonardo per questa fantastica presentazione.
Tutti dovrmmo riflettere sull'approccio POST (persone,obbiettivi,strategia, tecnologia) quando elaboriamo i nostri obiettivi (ascoltare, parlare, mobilitare, supportare, accogliere).
Provocative ideas on the measurement of ROI in Social Media Marketing.
In my opinion we are still far from having available tools effective enough to be seriously taken into account in daily practice. We must be content with only indirect indicators that assess the impact of short.
yet there are few companies that truly want to increase their reputation, credibility and build loyalty and trust. Indeed, it is still widely prevalent a blind approach "sales" driven by poor accounting from overwork.
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