Sunday, May 2, 2010

Puppy Party Invitation Rhyme

Who can do without a mobile?

I wanted to share some thoughts on a nice presentation of Leonardo Bellini the theme "Mobile Strategy 2010".

Background:

"it's 2013, 2014 or even earlier, access from mobile web are designed to exceed those of desktop (source: Gartner Group and Morgan Stanley)"

"I have a key role SN in the advance of mobile web , a phenomenon confirmed by successful completion of FB on Google in the U.S. occurred in large part thanks to mobile devices and push services ";

" Smartphone the increasingly widespread: 35% of Italians between 25 34 years and have one "

"The ALSO revolutionize mobile e-commerce , dedicated to it thanks to applications that take advantage of location services and features web 2.0"

"iPad Kindle and will have a dramatic impact on publishing and everything the world of communications, marketing and advertising related to it.
The changes will also be positive in terms of turnover since the electronic formats are already stimulating to read and buy books and newspapers "

" Within three years of electronic publishing has reached 5.8% of the market share (source PriceCooperHouse) "

" Many of the top 500 brands in the world have their iPhone App "


I agree with Leonardo Bellini to the fact that the navigation tools on mobile and therefore will differ more from those on disk.

Applications using systems of geographical location (eg. Foursquare , Gowalla ) for building value-added "on the spot" to companies that will be able to identify, reach and engage potential customers.

Our mobile digital assistants are the perfect tools for a multi-channel marketing innovative.

Sunday, April 18, 2010

Directions How Masterbate Diagram

Conversing with clients: subscript good e. ..

Social Media Marketing Lessons from whom you least expect it ....



The video is of 2007, but those at a distance of more than 1,000 days have learned their lesson?

And here's the presentation that inspired the video. Worth more than a few thoughts ..

Saturday, April 10, 2010

Should I Shower Before Waxing?

Social CRM: examples of use

Il Social CRM rappresenta un continuo viaggio delle organizzazioni per dare al giusto cliente la migliore esperienza di consumatore al momento giusto .
Non si tratta esclusivamente di tecnologia.
Non si tratta esclusivamente di processi di business.
E' fondamentalmente il " dove" ed il "come" intraprendere con i propri clienti (attuali e potenziali) una conversazione sia sui canali sociali che nel mondo reale.


Consiglio questa presentazione di Owyang ed in particolare le slides 18-19 sui casi d'uso del Social CRM e da 21-26 sulle 5 M:

Monitoring-Mapping-Management-Middleware-Measurement